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Brand evolution

The concept of MorFokus originated well before the date we incorporated. Our network of subject matter experts, professional experiences and endeavours were all in play long before we received the corporate seal.


From the beginning we knew that our brand would naturally evolve. Deciding on a name took a lot of research, thought and consideration. In the end the name MorFokus felt right and was received well.


Our logo and brand colours were much harder as we needed the time to reflect on who we were as a brand. As such we decided to create a simple logo in the interim.


After a full year of operation, we reflected on our clients supportive feedback and translated this messaging into the energy and inspiration for our identity and logo development. We embarked on a national scan of marketing agencies to collaborate with and after interviewing various agencies we found one that stood out.


Tracy and Andrew at McAllister Marketing were the only agency that truly listened to our needs. It was impressive to observe this subtle yet powerful ability as it demonstrated their willingness to put us, their client, first.


Listening, is the core of MorFokus. It is this powerful tool that we use to empower our clients and to move them forward. It was an easy choice to invite McAllister Marketing to our team.


The progress on our logo has been exciting and we can't wait to share with your the final results, huge thanks to Tracy and Andrew and their team.





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